HearGo is a pioneering online hearing care platform that brings certified hearing experts straight to patient’s door, making hearing care more convenient, accessible and comfortable. Combined with the idea of soundwave and bluetooth, the logomark “h” is created to convey the online hearing services provided by HearGo. The brand identity, marketing materials and website are set in a lively and warm color tone to reflect the innovativity of the remote hearing care experience. The soundwave pattern in circle is used on all brand materials to keep the brand identity consistent.