HearGo is a pioneering online hearing care platform that brings certified hearing experts directly to patients’ doors, making hearing care more convenient, accessible, and comfortable. The platform’s innovative approach was recognized with the Iron Design Award in the A’ Design Award 2022-2023 Graphics, Illustration, and Visual Communication Design Award Category. Combining the concepts of soundwaves and Bluetooth, the logomark “h” was created to convey HearGo’s online hearing services. The brand identity, marketing materials, and website feature a lively and warm color palette to reflect the innovative remote hearing care experience. A consistent soundwave pattern in a circular design is used across all brand materials to maintain a cohesive brand identity.