Halo Design Studio has created an inspiring identity for Namco Sportainment Arena, which is designed to appeal to the youths with a variety of arcade games, crane machines, and digital amusements right next door at Namco. The identity needed to reflect the excitement and escapism that games and sports can bring. Inspired by the games in the Sportainment Arena, we created an identity with the game elements in an exciting cartoon style. Along with the identity, we also designed the featured wall, signages, leaflets and notices. Reinforcing the brand identity, we create the sets that extend the real-life experience and imaginative cartoon world of the new identity.