Halo Design Studio has designed the identity for Pico 50 Run of the Pico Group, a world-wide network of agencies that craft immersive experiences through technology for international brands. Along with the identity, we also design the promotional banner, medal and certificate. Syncing with the straightforward logo of born to run, the platform for Pico global staff to engage running events, the letter-based logo is composed of speed lines that literally illustrate the event name. A series of landmarks of worldwide offices in Pico Group are also found in the promotional materials and medals to increase engagement of the staff.
Key Visual / Certificate Design / Medal Design