STK Taiwanese Restaurant is a restaurant offering authentic Taiwanese food, and commissioned Halo Design Studio to deliver a new identity for the restaurant. Orientated with funny quotes and mottos related to food, we designed the identity in Taiwanese ‘hand-writing’ style to convey the genuine happiness felt after the enjoyment of a good meal. We created the logo, menu, business card and social media frame for the restaurant with organic illustrations and playful typography. Focus on family customers, we designed the branding that is friendly and attractive to the target market.