The Alchemist Cafe is a place for culture, art and travel enthusiasts, and the first concept cafe of “POST TO THE FUTURE” in Hong Kong. The menu is designed in the form of magazine that introduced an entirely new reading experiences, which includes not only the food item but also stories of the cafe. With the story “The Alchemist” as a starting point, magazine form is chosen as the way to present the cafe’s brand story and menu altogether. Through beautifully-styled food photography and typesetting, the magazine allows for a combined experience on reading and food ordering.